FocusPoint International Appoints Aja Martinez as Chief Product Officer, Driving Technology Solutions for Emergency SOS Assistance

February 12, 2024

San Francisco, CA - FocusPoint International, a leading critical event management company specializing in Emergency Response as a Service (ERaaS), proudly announces the appointment of Aja Martinez as the new Chief Product Officer. With a distinguished background in telecommunications, rugged smartphone manufacturing, and product management, Martinez brings extensive expertise to the FocusPoint International team.

In her new role, Martinez will lead the advancement of FocusPoint International's technology platforms, with a focus on enhancing emergency SOS assistance for customers equipped with satellite-enabled smartphones. Leveraging her instrumental role in the development and launch of satellite-enabled rugged smartphones and messaging apps with emergency SOS capabilities, she will drive innovation and refine the company's offerings to ensure that clients receive top-tier support in mitigating and responding to critical incidents on a global scale.

"We are thrilled to welcome Aja Martinez to FocusPoint International as our Chief Product Officer," said Greg Pearson, CEO of FocusPoint International. "Her extensive experience in telecommunications and product management, coupled with her proven track record in developing cutting-edge satellite-enabled smartphones and related applications, perfectly aligns with our commitment to seamlessly integrate the life-saving benefits of the company’s flagship emergency response solution, Overwatch x Rescue, with leading smartphone OEMs and MNOs.”

Martinez joins FocusPoint International from her previous roles at T-Mobile and, most recently, the Bullitt Group, where she played a pivotal role in the development and launch of the CAT s75, the Motorola Defy, and the Motorola Defy Satellite Link, which won the prestigious GLOMO award at the 2023 Mobile World Congress in Barcelona, Spain. Her profound understanding of telecommunications and her strategic approach to product development will be instrumental in driving innovation and enhancing the effectiveness of FocusPoint International's technology solutions for emergency SOS assistance.

"I am honored to join FocusPoint International and lead the product team in advancing our technology solutions for emergency SOS assistance," said Aja Martinez. "In today's fast-paced world, leveraging technology is crucial to improving emergency response capabilities. I am excited to collaborate with the talented team at FocusPoint International to ensure that our clients receive cutting-edge solutions that empower them to effectively respond to critical incidents."

About FocusPoint International:

FocusPoint International is a leading critical event management company specializing in Emergency Response as a Service (ERaaS). FocusPoint’s commercial products include CAP Tripside Assistance, a travel risk management offering that consists of a mobile assistance app and fully funded benefits that respond to medical mishaps and security-related incidents that require immediate assistance, up to and including no cost evacuations; Overwatch x Rescue, an emergency SOS subscription service that reduces, and in many cases eliminates the financial exposure tied to a rescue; and PULSE, the company’s rules-based device monitoring, exception-based reporting and escalation platform that leverages custom APIs to receive and action SMS and sensor data from cellular and satellite-enabled emergency notification devices, personal and mobile emergency response systems, and IoT devices. Leveraging technology and a global network of resources and expertise, FocusPoint International empowers individuals and organizations to effectively mitigate risk and respond to unforeseen incidents with confidence.