CMO Stephen Anderson Discusses Marketing Tactics on MarketingOnMars

January 3, 2024

CMO Stephen Anderson went on the MarketingOnMars podcast to discuss marketing tactics for FocusPoint International and its parent company, Dalton Capital. In this interview, he enthusiastically outlined how 2024 would be an even bigger marketing year for FocusPoint International due to the travel industry now being back in full swing. He also elaborated on the importance of the LOWNO approach to marketing. LOWNO marketing initiatives involve low costs or even no cost, and they can include tactics such as reaching out to internet influencers and collaborating with them to raise awareness of Overwatch x Rescue and its services, for instance. These are not paid promotions, but rather efforts to reach out and ask for an honest review of the products and services we provide or that we are already in partnership with.

Additionally, Stephen discussed other marketing tactics he uses, such as frequent involvement with tradeshows, engaging with influencers across multiple social media channels at once, and a combined quality and quantity approach for the social media channels and websites of FocusPoint, Overwatch x Rescue, and CAP Tripside Assistance.